Exclusive: Personalised marketing is ‘cynically targeting’ problem gamblers, the Alliance for Gambling Reform says
The Alliance for Gambling Reform is calling on the Albanese government to finally act on the recommendations of a year-old parliamentary report.The Alliance for Gambling Reform is calling on the Albanese government to finally act on the recommendations of a year-old parliamentary report.Strategic inducements such as “bonus bets” and cashback offers are luring Australians into problem gambling, an anti-gambling lobby has warned, as it called on the government to outlaw the practice.
Online wagering companies and conventional casinos often offer inducements such as refund or cashback offers, sign-up offers, more attractive odds or bonuses, or paying out winnings on losing bets, the paper said. “Frequently, rewards must be redeemed in a form that encourages betting and aim to trigger specific consumer responses.
The paper raised particular concern about emails, texts and phone calls from gambling companies to people, offering or advertising such inducements.
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