CHEO is launching a national ad campaign as part of a $220 million campaign to transform pediatric care at the children's hospital. The CHEO Foundation calls this its 'most ambitious fundraising effort ever.'
CHEO has launched a national fundraising campaign called "Kids These Days" as it embarks on a 10-year expansion project to improve medical care for children and their families. CHEO is launching a national ad campaign as part of a $220 million campaign to transform pediatric care at the children's hospital. The CHEO Foundation calls this its "most ambitious fundraising effort ever.
CHEO is undergoing a major 10-year project to renovate and expand its operations, with the goal of providing more and better services for children and families from eastern and northern Ontario, western Quebec and Nunavut. The new fundraising campaign features stories of CHEO kids and staff, highlighting the very real issues that kids these days are facing. The TV spot was shot on-location at CHEO, with patients using phrases often used to diminish young people, juxtaposed by images that challenge the stereotypes.
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