Tennis Australia and Kia have signed the most lucrative sports sponsorship deal in Australian history, extending a 22-year partnership for more than $107 million.
Kia has signed a $107 million deal to extend its 22-year partnership with Tennis Australia for another five years, the biggest sports sponsorship deal in Australian history.
While Tennis Australia and Kia did not put a specific dollar value on the deal, which extends to 2028, sources said it included about $21.5 million a year in cash as well as access to 130 Kia vehicles for players and officials to travel from the airport to Melbourne Park and other events. Ten of those vehicles will be electric.
“We could not be more delighted,” Australian Open tournament director and Tennis Australia chief executive Craig Tiley said, adding that it extended “what is already one of the longest partnerships in Australian sport”. It joins brands including watchmaker Rolex, Chinese liquor company Luzhou Laojiao, airline Emirates and MasterCard as partners of the tournament.Tennis Australia’s revenue plummeted during the pandemic, from $463.8 million in the 2020 financial year to $358 million in 2021. It surged back to $505 million in 2022.
Philippines Latest News, Philippines Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
'Absolutely ridiculous': Tennis boss slams calls to move Australian Open dateAustralian Open tournament director Craig Tiley dismisses suggestions the event should be moved to a date later in the year, but concedes the international tennis season is too long.
Read more »
Australians have a ‘right to be suspicious’ of the Indigenous Voice to ParliamentNationals MP Keith Pitt says every Australian has a “right to be suspicious” of the Indigenous voice to Parliament proposal. “These are changes to Australia’s constitution, it’s not a note in your lunchbox from your mum,” Mr Pitt told Sky News Australia. “These are significant changes to one of the most important documents in our country. “Yet we see no detail. “They’re not providing the equal funding for 'yes' or 'no', I think every Australian has every right to be suspicious of the proposal.”
Read more »
Severe damage to ‘critical infrastructure’ has affected heavy vehicle operatorsNational Heavy Vehicle Regulator spokesman Steven Miller says there’s been “a lot of damage to critical infrastructure” from the recent flooding in Western Australia. “Very, very challenging for our long-haul heavy freight operators, and we’ve been doing what we can by putting temporary emergency routes in place to assist them,” he told Sky News Australia. The National Heavy Vehicle Regulator has also given notice until the 28th of February for heavy vehicle operators to use different routes to reach flood-affected areas to deliver critical supplies. “The temporary notice allows us to operate larger than normal road trains out of Western Australia and through South Australia up into the Northern Territory and northern Western Australia where these critical goods are needed for these impacted communities,” Mr Miller said.
Read more »
What we know about the visa controversy facing Australian Open competitor Camila GiorgiThe Italian tennis player is yet to publicly respond to media reports she may have entered Australia with false COVID-19 vaccination certificates for last year's tournament. Here's what we know.
Read more »
How I overcame my dread of the all-Australian beach holidayFor many, the beach holiday was a joy of childhood, For this landlubber, it’s been a slow burn.
Read more »
United Cup glory primes US stars as major threats for Australian OpenTaylor Fritz beat Italy’s Matteo Berrettini 7-6 (7-4), 7-6 (10-8) in Sunday’s final as Team USA won 21 of 23 matches to claim the inaugural United Cup in Sydney
Read more »