K-pop campaigning: South Korean candidates embrace song to pull votes

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K-pop campaigning: South Korean candidates embrace song to pull votes
K-Pop CampaigningParliament Elections
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SEOUL, April 7 — Thanks to quirks of South Korean election law and history, almost every candidate on the campaign trail has a theme song, a dance routine, and...

SEOUL , April 7 — Thanks to quirks of South Korean election law and history, almost every candidate on the campaign trail has a theme song, a dance routine, and politically-tweaked lyrics to make their message hit home., still the world’s most-watched song on YouTube, seemingly no music is safe from a South Korean political makeover.

This election cycle, Nam had chosen a hit K-pop song called “Jilpoonggado” — which means “Stormy Road” in English — for her campaign. “I talked to her staff to decide on a set of songs that go well with the candidate and choreographed accordingly,” she said. But under South Korean election law, all candidates are allowed to hold campaign events in the constituency’s streets during a set two-week period before the vote, on the condition they don’t violate a 127-decibel noise limit — a level similar to a rock concert.

“You and me both for the People Power Party, let’s go together!” the new lyrics said, as cheerful supporters swayed along.

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K-Pop Campaigning Parliament Elections

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