KUALA LUMPUR: Julie’s continues its tradition of creating provocative festive campaigns by launching their latest short film called Kisah Raya P.E.R.I.T (A Raya Story of P.E.R.I.T).
This short film is part of Julie’s annual Hari Raya campaign and ongoing efforts to break down stereotypes that people often face during the festive season as well as promoting unity and understanding between family members and in the community.
The film goes on to highlight how these inconsiderate judgements affect those on the receiving end. Affected by the challenges faced during Hari Raya, this single mother goes out of her way to delay her trip every year to ensure that she spends less time with family members. “This year, Kisah Raya P.E.R.I.T features the trials and tribulations of a single parent celebrating Hari Raya. We hope this will inspire people to be more understanding towards each other."
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