Judy Garland, James Dean and Elvis might be dead, but thanks to artificial intelligence, they can still do voice-overs, act and generally make money.
Already a subscriber?The Legend of Sleepy HollowThe actor’s career may have ended tragically in 1955, but his estate is keeping his pay cheque alive through artificial intelligence. Alongside the estates of Judy Garland, Laurence Olivier and Burt Reynolds, it signed with AI voice-cloning start-up ElevenLabs in July as part of the company’s “iconic voices” project.
There are two key ways a living celebrity makes money, Roesler says. The first is personal services, which, for a musician like Prince, would have been income from his concerts and songs. The second is intellectual property, which is independent of those services and could be anything from the copyright of music to pictures.
The latter process begins with a base of source material, so-called legacy assets that even include family videos. These are put through machine learning to create a digital model of the actor. From there, other elements are created by using body doubles for skin texture and movement, and vocals get layered on top.) made their controversial CGI appearances almost a decade ago.
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