Face-to-face communication with clients is generally the norm for Japanese companies selling houses, cars and other very expensive items, but the outbreak of the novel coronavirus has seen a shift to
online marketing tactics.
The company hopes to see strong demand from people in their 20s and 30s, as they are more accustomed to buying items online compared to older generations, and it says it has been overwhelmed by the response so far with a big increase in the number of viewers to its website.
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