The Avatar director believes there was an attempt to use his image as an environmentalist to give a positive spin to lithium mining operations, despite Indigenous opposition.
Movie director James Cameron says he feels he “walked into an ambush” this week during a visit to Argentina in which he believes there was an attempt to use his image as an environmentalist to give a positive spin to lithium mining operations, despite Indigenous opposition.
Cameron came to Argentina this week to speak at a sustainability conference in Buenos Aires on Friday. After Cameron’s visit, Morales wrote a message on social media thanking Cameron for the visit, writing that the province was looking to “transform the energy matrix” through projects such as the solar power plant and “lithium extraction”.
Although Cameron says he “doesn’t know the exact architecture” of how the “ambush” happened, he feels there was an effort to use his image not just because of his support for environmental causes but also because of the overarching message of Avatar. “Jujuy is Pandora, and it is under the threat of the greed of the mining industry, and we are the Na’vi,” reads the letter, referring to the fictional world where Avatar takes place and its inhabitants who battle against colonising miners.
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