The city’s rapidly gentrifying, cool “southern” end is not the high-rise hub you’re probably thinking of.
A house across the road from me sold for $12.5 million yesterday. It doesn’t look anything special, though it is on the beach. The buyer is from Bondi … of course.Palm Beach) – is one of the most-searched suburbs in Australia on realestate.com.au. Since COVID, the average price of a home here has increased by over 50 per cent.And yet, if you’re not planning to move here from Sydney or Melbourne, thispart of the Gold Coast is still a mystery to most of you.
I moved here in 2017, and that was meant to be temporary. I grew up just south : the Gold Coast was somewhere we came out of necessity, then got out again fast. But the #’17 model looked a different beast. And it was changing by the week.Tourism and Events QueenslandThere were trail-blazers, like UK-born Jeremy Davidson, who established The Collective at Palm Beach at Christmas 2016.
The south was gentrifying fast – we could barely keep up with the openings – yet seven minutes’ drive west, there were still farmers selling horse poo for $5 at honesty stalls by the side of country roads, and our beaches were mostly empty, even on weekends. Hospitality entrepreneurs arrived, and culinary talent of a level we’d never experienced. We were becoming a little bit Melbourne, with better beaches.
“Before COVID, it used to be when we hired anyone, if they were good, not great, I was going to lose them to Brisbane. If they were great, I’d lose them to Sydney or Melbourne. Now we’re getting really talented people coming here to stay, and at a really senior level. But this southern part stays under the radar because there’s no big hotels to stay at.”
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