Apple has long hinted at the move, spending US$2 billion in Hollywood to produce its own content and signing big stars such as Oprah Winfrey
Apple Inc. on Monday invited media to a March 25 event at the Steve Jobs Theater on its campus in Cupertino, California, where it is expected to launch a television and video service.
In its invitation, Apple did not specify the focus of the event and gave a single-line description: “It’s show time.” The TV service is expected to launch globally, an ambitious move to rival services from Netflix Inc and Amazon.com Inc.’s Prime Video. Apple’s App Store, where the service is likely to be distributed, is currently available in more than 100 countries.
Apple is also in discussions with HBO, part of AT&T Inc-owned WarnerMedia, to become part of the service and it could yet make it in time for the launch, according to a person familiar with the matter.
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