It’s a slam dunk on Melbourne. The self-proclaimed “sports capital of Australia” has been left in Brisbane’s wake.
The self-proclaimed “sports capital of Australia” has been left in Brisbane’s wake, with the Queensland capital the top-ranking Australian city in BCW’s annual index.Melbourne, meanwhile, has tumbled out of the top 10, dropping 13 places since the 2022 list.
“The top-ranked cities are those that have integrated sports events into their strategies, capturing the public’s attention well in advance of their events and forging partnerships with the biggest sports brands,” BCW sports managing director Lars Haue-Pedersen said. Brisbane’s impressive showing was in no small part due to its relatively new status as a future Olympic city.
“Paris ranks first in the 2023 Sports Cities Ranking despite not yet hosting the Olympic Games. Similarly, Brisbane’s impressive debut in 15th position demonstrates the value of being included in the top rankings a remarkable nine years before the Games are scheduled to take place.”“Brisbane is already well known as a leading global sports city and that reputation is only going to be enhanced as we get closer to the 2032 Olympic and Paralympic Games,” he said.
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