From soy-based sliders to ground lentil sausages, plant-based meat substitutes are surging in popularity. And carnivores -- not vegans or vegetarians -- are among the biggest consumers.
Growing demand for healthier, more sustainable food is one reason people are seeking plant-based meats. That's also the reason behind rising sales of oat milk, cauliflower pizza crust and even coconut oil-based makeup.
"Meat lovers don't love the fact that their meat comes from dead animals. They love it because of the sensory pleasures and the familiarity," said Impossible Foods CEO Pat Brown. "If we can provide the things they value and make it from plants, not only will meat lovers be willing to buy it, but they will prefer to buy it."
Earlier this week, Burger King became the first global quick-service restaurant to embrace the Impossible burger. It's testing an Impossible Whopper this spring at 59 restaurants in St. Louis. "There's a lot of people who want to eat a burger every day but don't necessarily want to eat meat every day," Finazzo said.
MorningStar's veggie burger, on the other hand, has 390 calories, less fat and cholesterol, but a similar amount of sodium and carbohydrates as a regular Whopper. Still, U.S. sales of plant-based meat are rising faster than sales of regular meat. Nielsen says annual U.S. sales of plant-based meats jumped 42 per cent between March 2016 and March 2019 to a total of $888 million. Traditional meat sales rose 1 per cent to $85 billion in that same time frame.
Philippines Latest News, Philippines Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Burger King’s Whopper goes meatless with rollout of plant-based Impossible BurgerThe Impossible Whopper has fooled people in blind taste tests who can’t tell the difference from the meat-based version
Read more »
Slumping minivan sales blamed for 1,500 job cuts at Windsor, Ont. plantThe decision to cut 1,500 jobs from a Fiat Chrysler Automobiles plant in Windsor, Ont., comes after the two minivans manufactured at the plant saw sales plummet dramatically.
Read more »
Huawei posts 25-per-cent rise in 2018 profit on booming smartphone salesHuawei posts 25-per-cent rise in 2018 profit on booming smartphone sales GlobeTechnology
Read more »
Navdeep Bains ‘very disappointed’ after Fiat Chrysler announces 1,500 job cuts at Windsor assembly plantNavdeep Bains ‘very disappointed’ after Fiat Chrysler announces 1,500 job cuts at Windsor assembly plant GlobePolitics
Read more »
Brian Minter: Kruckeberg and Chalker-Scott's book remains one of the best sources on native plantsGardening with Native Plants of the Pacific Northwest offers a depth of knowledge and a practical approach to gardening
Read more »
Navdeep Bains in Windsor after Fiat Chrysler announces 1,500 job cuts at assembly plantThe Economic Development Minister says in a statement he is ‘very disappointed’ by the news and is committed to fighting for their jobs
Read more »
McKenna’s Office Tried To Plant Questions At Committee, Tory Senator AllegesMcKenna’s office tried to plan questions at committee, Tory senator alleges
Read more »
1,500 jobs impacted as FCA cuts shift at Windsor, Ont. plantFCA Canada is eliminating a third shift at its automotive plant in Windsor, Ont., impacting 1,500 jobs.
Read more »
Fiat Chrysler cutting 1,500 jobs at Windsor, Ont., assembly plant due to shift being eliminatedThe company said it would offer retirement packages to eligible employees and attempt to place indefinitely laid off hourly employees in open full-time positions
Read more »