Spotify playlist is intended for consumers to download, not retailers
Interac has veered from its core business as an international payment-processing company by creating a music soundtrack intended for consumers to download and listen to while shopping.
Interac partnered with Sixieme Son – a venture that makes what it calls "sonic identities" for brands. The result is music intended to have a tempo and instrument combination that makes shoppers be more intentional in their shopping, and make fewer impulse or frivolous decisions that they will later regret.
Soaring inflation has crimped consumer budgets and encouraged more people to be wary of making impulse purchases, according to Interac research.
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