“Image generated by Meta AI.”
The in-development feature highlights when a piece of content has been ‘created or edited with AI.’a reporter with five years of experience covering consumer tech releases, EU tech policy, online platforms, and mechanical keyboards.Instagram appears to be working on new notices that would identify when AI has played a role in creating content on its platform.
App researcher Alessandro Paluzzi, who frequently discovers new Instagram features before they’re officially announced or released, hasof a page in the Instagram app that reads “the creator or Meta said that this content was created or edited with AI.” The specific notice notes that in this case it’s an image that’s been “generated by Meta AI,” before giving a brief description of what generative AI is, and how to identify posts that use AI.
The discovery comes shortly after Meta, along with other major AI players including Google, Microsoft, and OpenAI,around the responsible development of AI. As well as investing in cybersecurity and discrimination research, one of the commitments included developing a watermarking system to inform users when content is AI-generated.
It’s unclear exactly how automated Instagram’s labeling system will be, and to what extent it will rely on users disclosing when AI has been used to create or edit an image. However, the fact that the notice contains the words “Meta said,” suggests that in at least some cases the tech firm will proactively apply the notice, rather than relying on the honesty of users themselves.
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