Inside the secrets of Skinamarink, the tiny Canadian horror movie turned viral sensation

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Inside the secrets of Skinamarink, the tiny Canadian horror movie turned viral sensation
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How Edmonton filmmaker Kyle Edward Ball turned a $15,000 experiment into a wide-release phenomenon

For the past few months, the word “Skinamarink” has been passed along in online film circles like a secret code word, or a provocative dare.

Filmed with little dialogue, almost no shots of any performers’ faces and most of the action shrouded in darkness, the film plays like a Michael Snow video-art installation projected from the ninth circle of hell, if Satan were embodied by David Lynch, whosemade such a strong impression at Fantasia that the film was quickly picked up by horror streaming giant Shudder, which planned to give it a small theatrical release around Halloween 2023 before making it available digitally.

“In a lot of weird ways, this is the movie that Reddit made,” the director admits. “I’ve been on those forums since 2016 and now I’m there all the time. My mom is on Reddit, too. It’s the only social media that she’s on, which might be a good thing. I envy her.”’s word-of-mouth profile.

“I think this movie may have been just as hard to make in the U.S. as it was to make here, because even if America did have a grant system similar to Canada, who knows if it would have gotten approved there,” the filmmaker adds. “And you could argue the inverse, that this movie would have been harder to make in the American system. We made such a weird movie in such a different way that it’s hard to say.

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