When Seven West Media hosted a cocktail party to ring in the summer of cricket and no Cricket Australia execs were there, the broadcast rights looked like Seven’s to lose. But rival bidders Ten-Paramount blinked.
, publisher of this masthead, to examine how a deal might be done with cricket’s former long-time ally, change looked likely.Seven’s signing of Justin Langer
Why? Of the three commercial, FTA networks so critical to ensuring major sports are seen by as wide an Australian audience as possible, only Seven has not launched its own pay per view streaming arm to compete with Foxtel.While Nine has the rights to the NRL in a conglomerate deal shared with Foxtel, the preference now is for content to be purchased and run across the linear and streaming wings of the one entity. Ten and Paramount have similar goals.
, and a sturdy back channel to Foxtel and News Corp in the event of further crisis. When COVID-19 hit the following year, Seven’s shrill arguing and use of the courts contrasted sharply with Fox’s calmness.1994-1999 $55 million, $11m a year2013-2018 $590 million, $118m a yearHaving ridden out the pandemic together in peace, while watching Kayo grow steadily into the most reliable sports streaming product in Australia, CA and Foxtel were never likely to part ways.
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