The Midas touch of golden girl Taylor Swift continues, with the pop star making a staggering US$70.4 million (A$111 million) from the opening weekend of her Eras tour movie.
The Eras Tour film, which documents Swift’s sold-out stadium tour, opened in the US and in 90 countries globally – including Australia – last weekend, despite only being announced mere weeks ago.
Swift self-produced the movie, earning her a 57 per cent cut of all box office takings – or A$111 million – according to US show business bible, Variety. By the end of its run it’s predicted The Eras Tour film will overtake Michael Jackson’s 2009 concert film, This Is It which grossed US$261 million .Self-producing the film was not the only thing Swift – who is known for doing things her own way – did differently.
That’s significantly more expensive than standard US movie ticket prices of around US$8 for an adult ticket and US$6-7 for a concession, but a price cinemagoers were more than prepared to pay, given it’s well below the cost of a ticket to her live show.
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