A social media influencer died soon after live-streaming himself drinking several bottles of strong alcohol on China's version of TikTok. 9News
The influencer "Sanqiange" was found dead just hours after broadcasting himself taking part in a competition with a fellow influencer which involved drinking Baijiu.READ MORE:
One of his friends told the outlet that Sanqiange – identified by his real-life surname of Wang – had taken part in an online challenge known as "PK" against another influencer in the early hours of May 16 and live-streamed the results on his Douyin channel. "I don't know how much he had consumed before I tuned in. But in the latter part of the video, I saw him finish three bottles before starting on a fourth," the friend, identified only as Zhao, told Shangyou News.Wang, described as a "decent and straightforward" person by Zhao, had a history of filming himself taking part in similar contests involving alcohol and posting them on the app.
In recent years, the country's booming live-streaming scene has given rise to a multi-billion-dollar industry, in which influencers with an entrepreneurial spirit compete to sell their products in real time on social media platforms.Wang's death is likely to add to a debate surrounding the regulation of the industry, which has attracted attention from authorities in recent years due to the lavish lifestyles of some streamers and the off-beat challenges they take part in.
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