The risks of reputational damage are growing for Indigo as its website remains off-line more than a week after a cyberattack, experts say.
The risks of reputational damage are growing for Indigo Books & Music Inc. as its website remains off-line more than a week after a cyberattack, experts say.
"There is going to be some fallout on reputation, but I think that can be offset by all the things that they did do right in terms of being transparent, they informed the customer quickly." Updates only go so far and it's still not clear what, if any, other personal data was affected or what the nature of the incident is, so the company has work ahead of it, said Hutcheson.
"If they let this drag on a lot more then there is going to be some serious reputational damage, because people will say, 'What's wrong with Indigo? Why don't they have their act together?"' Besides the reputational hit, Indigo's website being down also knocks out an important revenue stream for the company as online sales grew substantially as a portion of total sales during the COVID-19 pandemic.
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