It used to be the go-to place for youths to hang out in the 2000s, but Cineleisure Orchard fell out of fashion and now has many vacant units. CNA speaks to tenants and shoppers to chart the rise and fall of the once-popular mall on Orchard Road, and to find out if it can regain its popularity.
SINGAPORE: When F&B business owner Daniel Tan decided to take up a shop space at Cineleisure Orchard earlier this year, he was not unaware of the “bad publicity” surrounding the shopping mall.
“I think we can throw all the recent bad publicity away,” Mr Tan told CNA. “The crowds will be back.”“To be honest, business has not been the best since opening , especially in recent times where the mall has been deemed ‘dead’ by many media articles and netizens,” said Mr Rodney Sim, group commercial manager of restaurant-bar GudSht.
That said, much of this increased footfall remains concentrated on the ground level for now, with businesses on the higher floors yet to feel a boost. “Last time, we closed at 11pm or 12am on weekends. But now, we close at 9pm every day,” Mr Trazo said. Level 9 is taken up by indoor trampoline park Bounce Singapore, while Level 3 is home to several fitness studios and hair salons.
Being located slightly off the main Orchard Road has made it hard for Cineleisure to compete for shoppers. The mall also does not benefit from connections with other shopping malls.
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