SAN FRANCISCO : Apple Inc is widely expected to announce a new headset that will blend video of the outside world with the virtual one at its annual software developer conference next week.Apple CEO Tim Cook and Meta Platforms Inc's CEO, Mark Zuckerberg, are jockeying to define how consumers will put to
SAN FRANCISCO : Apple Inc is widely expected to announce a new headset that will blend video of the outside world with the virtual one at its annual software developer conference next week.
Apple marketing chief Greg Joswiak, by contrast, recently called the metaverse"a word I'll never use." And Apple's device so far is just a rumor. Apple's presentations at its Worldwide Developers Conference start at 10 a.m. PDT in California on Monday. Analysts say that the Apple device, which Bloomberg has reported could cost near $3,000 and look like a pair of ski goggles, is a place holder of sorts. The Cupertino, California, company's grand vision remains to produce a pair of transparent glasses that overlay digital information on the real world and can be worn all day, every day, those analysts say, but in the face of competition, it decided to launch its own goggles.
So rather than target a mass-market price point, Apple appears to be readying a premium device that is aimed at showing software developers what is possible so they can come up with compelling apps.
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