Hollywood’s biggest zeitgeist in years was propelled by a pair of movies without a roman numeral, a Jedi or a superhero in sight.
At the same time, some of the most dependable franchises in movies, from Marvel to Fast And The Furious, are no longer leading the pack.
“Everyone came out this weekend for two ORIGINAL, smart, quality movies,” wrote Clare Binns, managing director of indie distributor Picturehouse, on Twitter. “It’s what audiences want. Reboots, superheroes and films with bloated budgets that often cover a lack of ideasLately, some of the movies’ biggest franchises have shown signs of wear and tear.
The seventh Mission: Impossible film, Dead Reckoning Part One, fell shy of expectations before getting blown away by “Barbenheimer.” It declined 64 per cent in its second weekend. The Super Mario Bros Movie isn’t anyone’s idea of cutting-edge cinema but it reflects Hollywood’s new embrace of the giant gaming industry.
Barbie and Oppenheimer are widely expected to play strongly for weeks. They've reminded everyone of the limitless cultural potency of the movies. When stars, marketing muscle and filmmaking vision collide, anything can happen. And, sure, it doesn't hurt when their names make a funny smushed-together nickname.
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‘Limited-edition’ dolls, T-shirts: Online scammers jump in on ‘Barbenheimer’ frenzyWebsites have sprouted luring Barbie and Oppenheimer scams to phishing scams Read more at straitstimes.com.
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Barbenheimer battle: Barbie takes box office crown over Oppenheimer in historic weekendWomen drove the historic Barbie opening, while Christopher Nolan’s Oppenheimer only ranked above Greta Gerwig’s movie in India.
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Barbie scores $94m at US box office on opening day, ahead of Oppenheimer’s $44mLOS ANGELES – The bombshell has overtaken the bomb. Barbie and Oppenheimer are both on track for strong opening weekends in the United States, with the former far outpacing the latter at the box office. According to a report by trade publication Variety, comedy...
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DJ Jade Rasif becomes Asian Barbie, fan says she should've been Barbie in the Barbie movie - Singapore NewsIn her post, she said, “The Barbie PR team is working overtime 😂 Did you like my Asian Barbie look?”
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‘Limited-edition’ dolls, T-shirts: Online scammers cash in on ‘Barbenheimer’ frenzyOnline scammers are exploiting the frenzy over the twin release of the movies Barbie and Oppenheimer to dupe fans of the pop culture phenomenon now
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America’s small businesses are also cashing in on Barbie’s worldWith 50.5 billion TikTok views as of Thursday, Barbie is a prime target for small brands searching for more visibility online. Read more at straitstimes.com.
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