'After conducting a series of market visits, we now have reason to believe that some retailers and traders are intentionally confusing Filipino consumers with branded imports to justify the high prices of rice,' Agriculture Secretary Francisco Tiu Laurel Jr. said.Tiu Laurel also wants words like 'premium' and 'special' removed from labels, saying these were being used to justify high prices for imported rice.
During a visit to a market earlier this month, he found rice being sold for over P60 per kilo despite a landed cost of just around P40. The Agriculture department has said that markups should not be more than P8 per kilo.In an effort to pressure retailers to lower prices, the department has started selling P40/kilo rice under the Kadiwa Rice-for-All program in public markets.
Rice Should Be Unlabeled DA Chief
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