Idyllic Malaysian fishing village rolls out Visit Sekinchan 2023, where cash is optional

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Idyllic Malaysian fishing village rolls out Visit Sekinchan 2023, where cash is optional
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With encouragement from PayNet, Hong Leong Bank enables cashless kampung Eye opener for HLB, realisation of need to be on ground when promoting digital [Ed note: The first subhead was edited for accuracy with PayNet replacing BNM.] The Visit Sekinchan 2023 campaign was officiated on Saturday by Ng Suee Lim, Selangor State Assemblyman of Sekinchan; Domenic Fuda, HLB Group Managing Director and CEO; and Farhan Ahmad, Group CEO of PayNet at SMJK Yoke Kuan, a public school in the community.

With encouragement from PayNet, Hong Leong Bank enables cashless kampung[Ed note: The first subhead was edited for accuracy with PayNet replacing BNM.]

Domenic Fuda, Group Managing Director and CEO of HLB, said, “As a community bank, we see ourselves as the catalyst for positive change whether it’s in digital payments, online banking or sustainability in general. Part of our ESG commitments is our dedication to closing the digital gap between urban and non-urban areas, and ensuring all communities benefit from digital and financial inclusivity.”

The Central Bank’s request came with a specific stipulation. That the kampung or town picked had to have the potential to become famous or was an insta-famous place already. “The main challenge we faced was of a community that was comfortable and content with their way of life,” said another HLB executive.

Having seen how cashless payments can help increase sales, Fuda said, “We hope that the added convenience of being cashless will rejuvenate domestic tourism, entice foreigners to visit as well as provide an opportunity to expand business via eCommerce.

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