BANGKOK: Exclusively crafted for the capital city’s famous landmark the Temple of Dawn, a new ice cream brand in Thailand merging taste and design with art and culture is finding viral success.
Dubbed Flower of Dawn, the ice lolly is a pilot project of local ice cream brand Pop Icon. It depicts intricate patterns of colourful tiles that adorn the temple’s stupa and comes in two flavours – Thai milk tea and coconut milk with butterfly pea.
Following its launch in May, Flower of Dawn became an instant hit among temple visitors. Photos and video clips of tourists eating and posing with the ice cream have flooded social media. “But a part of the temple’s ‘DNA’ is the tile mosaics encasing its stupa. That’s why we chose to incorporate into the ice cream the tiled patterns, which may seem so familiar to visitors they are sometimes overlooked.”The Flower of Dawn ice cream features patterns of tiles and Chinese porcelain that visitors can find around the stupa. The design was aimed to make them curious about its origin and bring them closer to the actual craftsmanship of the ancient time.
Her friend Clara Kim told CNA the design made her want to look more closely at the tiles. She was also happily surprised to find a hidden message on the stick after finishing the ice cream. It reads “You look amazing today.”. The Thai milk tea flavour, on the other hand, comes in orange. It is a homage to one of the most popular drinks in Thailand.
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