Workplaces are adding virtual reality to their workflow – here’s what it looks like
During a recent visit to her hairdresser in Toronto, Iliana Oris Valiente had a chance meeting with a colleague located in Germany, at her company’s U.S. headquarters in San Francisco.
At a time when many companies are still figuring out how to transition their pandemic-era, work-from-home teams into permanently remote or hybrid work force models, others are increasingly expanding the boundaries of their workplaces with technology-enhanced realities. Analysts predict even further growth. French research firm ReportLinker sees the extended-reality market, which was valued at US$25.84-billion in 2020, soaring to a value of close to US$400-billion by 2026. By that same year, one out of every four people are expected to spend at least an hour a day in the metaverse, according to research firm Gartner Inc., in Stamford, Conn.
One WE/AR client, the Shipping and Transport College Group maritime academy in Rotterdam, uses XR for two groups: engineers who can do predictive maintenance based on data from digital twins of actual ships, and students who learn about various sea vessels from their land-based classrooms. Noah Pinsky, president of chocolate manufacturer Galerie au Chocolat outside of Montreal, saw this first hand when he got a courtesy visit last year from a representative of a European raw ingredient and equipment supplier, Puratos Group NV, based in Dilbeek, Belgium.
At Accenture, VR and metaverse technology are used primarily to onboard and train new employees – including 150,000 new hires last year – and to host meetings and events. The company’s virtual corporate campus, whose metaverse address is One Accenture Park, is a vast digital space that includes a towering water fountain, a cliffside lookout point to a starry sky, a “leadership” mountain and a beach where visitors can sit on lounge chairs and listen to ocean waves.
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