Truth and Reconciliation is stoking pride and support of Indigenous culture that's visible in the growing success of Indigenous fashion labels. Three Vancouver Island fashion designers say business is booming for their art like never before.
Posted: Sep. 28, 2022 6:36PMBo Good strode down a New York street smiling, full of pride, wearing his family’s designs as part of New York Fashion Week this month.to the world.
The fashion line is the creation of Aunalee Boyd-Good and Sophia Seward-Good, who design the Coast Salish art that their parents and their brother Joel Good create into wearable pieces. “The girls are making the dream. It’s amazing, it’s like running a relay race with your family and you hand it and the next one runs with it,” said Sandra Moorhouse-Good, artist and mother of Ay-Lelum’s designers.
“I want to be as big as Gucci. That is my goal as an Indigenous artist is to have the world be able to read, and appreciate our art,” adds Sophia Seward-Good, Ay Lelum-The Good House of Design, co-owner and co-designer. Online sales for their designs are climbing from around the world amid a growing interest and hunger for Indigenous culture.Erin Brillon, designer and owner of Totem Design House in Comox, said after generations where so many Indigenous people were taught to be ashamed of who they were and their culture, things are changing.Sign up for our newsletter to get breaking news and daily digests sent to your email.“We’re at the point now where there’s no turning back.
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