One of the world's leading graphic designers reflects on his 50-year career.
Kit Hinrichs is one of the world's most influential designers. He was previously a partner at Pentagram, is now the principal of Studio Hinrichs, and has a list of accolades as long as your arm, including an AIGA medal and inclusion in the permanent collection of the Museum of Moden Art in New York., showcases the work he's produced over a jam-packed career of over half a century, and is neatly divided into 10 sections, with each section tackling a different area or theme.
I know when I was a kid, I would go to the store when my mom was shopping, and I would go to the section that had comic books or popular mechanics or other things that had highly visual items in them and told stories. And I found that very appealing even as a small child.... stories that I found as a child have stayed with me through my life.
I probably always wanted to do a children's book and just didn't have a client who assigned me to do one and unfortunately, most of my work is not self-generated. It is usually a client saying 'we need to solve this particular problem'. and in support of the Ukraine. And he said, 'it'd be good to have something done for that terrible thing'. So we went ahead and put it together, we had an international call for entries, and we subsequently received entries from over 130 different countries.I like to think that it at least reaches out for the Ukrainian people to say, 'yes, we're there'. I think it makes an international cause for the world in general.
I also look at things around life in general. I look at design annuals, I go to museums. I'm always hopefully aware of what's going on within our culture. And that's always an inspiration for me as well.Several things, but one thing is the owners of the company are the designers themselves, the principals are the people who run it and conjure up the direction that the company is going to take. And we're continually... I speak as if I'm still a partner...
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