I’m dreaming of a bestseller: what makes Christmas songs stick?

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I’m dreaming of a bestseller: what makes Christmas songs stick?
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We analyse the most popular festive songs to find that all we want for Christmas is mid-century nostalgia

But why are we still listening to the same old songs? According to Prof Joe Bennett, forensic musicologist at Berklee College of Music, the answer is nostalgia. Christmas “is a time for returning to where we came from” and that has an impact on the music, he says., looking at the lyrical and musical themes.

Even later artists and songs reference the mid-20th century. Mariah Carey’s All I Want for Christmas is You, released in 1994, “is partly a throwback to the Phil Spector sound of the early 60s,” says Bennett. “It’s not really doing mid-90s pop. It’s doing 60s pop with mid-90s recording quality.” “One of the fascinating things about Christmas music is the almost complete absence of hip-hop. It hardly appears in holiday playlists, despite being the world’s most popular musical form by most measures,” says Bennett.

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