Gina Rinehart’s unique relationship with the athletes she sponsors is under the spotlight. How does the world of sports partnerships really work? | geerob
so that Dolphins sponsor, mining magnate Gina Rinehart, and her daughter, Ginia, could have an audience with the former world record holder.Rinehart’s niche is as a donor to underfunded sports, such as Rowing Australia, a number of individual swimmers, the AOC and, recently, Netball Australia, whose financial struggles made headlines midway through this year.
“All most sponsors are after are the player’s image, their name and the occasional appearance,” one source told the. Another, with a long history in the football codes, said relationships and obligations were almost always well-defined and written into contracts. Billionaire funds manager David Paradice has directly sponsored Cadel Evans, Jarryd Hayne and David Pocock over the years. Evans, Austalia’s first Tour de France winner, was Paradice’s first foray into the space. Under the terms of their arrangement, the cyclist would visit the Paradice Investment office to speak to his staff.
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