Travel agents are getting nervous as more consumers experiment with ChatGPT to plan their trips and seek holiday tips. But just how useful is it?
You’re on the cusp of the nation’s oldest wine region – almost at the Hunter Valley, barely two hours out of Sydney – and the best you can do is stop at Cessnock’s Royal Oak Pub, where cheesy garlic pizza will set you back $7, and the menu is fried-food heavy, but you can at least get a solid barbecue beef burger.Louie Douvis
Good mates Darren Woolley, who runs his own marketing consulting firm, and corporate consultant Shawn Callahan recently did a road trip to the Barrington Tops, planned entirely using ChatGPT.“It gave us a perfectly reasonable, well-thought-out eight-page itinerary, with some great suggestions, but a huge limitation at the moment is a lot of the data it sources is around two years old,” Mr Woolley told“It doesn’t yet do pricing, let alone comparative pricing, so that’s a problem.
It went on to say it could provide general information about the winery “based on positive reviews given by locals and visitors alike”.When asked for a good cafe for breakfast in Gloucester, it responded: “I’m sorry, but I am unable to provide real-time information or recommendations since my knowledge was last updated in September 2021. However, I can give you a few general tips for finding good cafes for breakfast in any location.
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