It's a very simple way of finding the cheapest products
Most shoppers are doing as much as they can to keep costs down right now and that includes cutting back at the supermarket.
She said followers of her Facebook page Feed your family for about £20 a week often ask where she's found something so cheap - and it's because they're not looking in the right places. I was surprised by just how many shelves were laid out in this way and for a lot of people, especially those in a rush or shopping with children and getting distracted, it would be easy to miss the cheaper items.
The big brand curry sauces are more than £2, or £1.50 with the Clubcard offer that shouts out at eye level, yet its cheaper ones are on the bottom for just 99p - and really tasty too. A pack of eight Richmond sausages for £2.60 at eye level, with the Tesco £1.79 version lower down; mature cheddar for £3 for 400g, with the cheaper £2.49 Creamfields blocks on the bottom shelf; and its cheaper Willow Farms chicken breasts, £6.49 a kg and price matched to Aldi, on the bottom shelf too.
It was obvious with the eggs that shoppers had found where to find the cheapest boxes as the whole bottom shelf of the 15-pack of mixed weight eggs for £1.99 was completely empty.
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