For anyone who's watched CNBC's Squawk Box Asia or Street Signs Asia in the mornings, veteran broadcast journalist Martin Soong is sure to be a familiar face. The 65-year-old has been with the network for nearly 31 years and in the industry for over 40. But with his father also being a journalist, Martin initially didn't want to go into...
I could be replaced by a hologram in 6 months, jokes veteran news anchor Martin Soong who's still optimistic about technology in mediaFor anyone who's watched CNBC's Squawk Box Asia or Street Signs Asia in the mornings, veteran broadcast journalist Martin Soong is sure to be a familiar face.
"Their kids often are reluctant to do the same thing, because they're worried that they're going to end up sort of living in the shadow of their father or mother for much of the time, so I actually consciously didn't really try to follow in his footsteps for a while." Martin shared some of the highlights of his career with us, including covering the 9/11 attacks overnight in Singapore in 2001.
"Technology has advanced to the stage where we can broadcast live from literally anywhere, wherever there's a connection," he said. "I remember several years ago, I had a colleague in Hong Kong doing that, and she was broadcasting on her iPhone, from her balcony in the middle of a hurricane." When he asked why, he was told that "the guys want to do serious stuff like engineering", which Martin found to be a pity.