Hudson brought an ad-man’s eye to the brilliant 1981 drama about athletics and bigotry, as well as directing the hilarious Cinzano commercials
, in which undergraduates try to run the perimeter of the Great Court of Trinity College Cambridge before the college clock finishes chiming twelve.
He was in fact very unusual among the admen like Ridley Scott and Alan Parker in that he did not give up commercials work once he’d graduated to movies, continuing to making miniaturist gems throughout the 80s, particularly one for British Airways, whose international prestige, particularly in the United States, was a part of the transatlantic ideological romance that Chariots had done so much to kickstart.
And then there was Hudson’s quixotic defiantly presidential-style party political ad for Neil Kinnock in the 1987 general election campaign, which took the emphasis away from tax and defence and towards Hollywood-style mood music for Kinnock the regular guy and family man. Tony Benn groaned that it made his “blood run cold” but it gave Labour’s poll numbers a boost.
Hudson always showed a great combination of artistry, commercial nous and storytelling verve. I myself got to know him just a little bit: some years ago, we served together on the jury for the Kraszna-Krausz Book awards and he was a wonderful, sympathetic man – I found myself telling him at great length about my relationship with my dad. He is a hero of the British film industry.
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