Company’s 25 new stores-within-stores seen by executives as a complement to their first-ever Zellars.ca eCommerce site
Hudson’s Bay announced the first 25 bricks and mortar locations for the revival of its long-dormant discount brand Zellers Wednesday, and downtown Toronto — the most densely-populated area of the country — wasn’t on the list.
“Opening in communities across the country, the brick-and-mortar locations will complement the first-ever Zellers.ca eCommerce site, ultimately bringing Zellers to nearly every community in Canada,” the company said in a press release. “Luxury is doing well. Value is doing well. But HBC has always kind of been in the middle. This is a way for them to grab some of the value customers,” said Hutcheson, managing director at retail consultancy J.C. Williams Group. “With the way the economy is going, the timing could be right for this.”“Twenty five stores is a serious commitment,” said Hutcheson. “I would have thought they might’ve gone a little softer to start.
Skipping downtown is less a shot at Toronto than it is Hudson’s Bay going to where the Zellers customers are. Or at least the customers who’d remember the Zellers brand, which saw its heyday in the 1980s and 90s, said Hutcheson. “How many people in their 20s and 30s have really heard of Zellers? They’re the ones who are spending money,” said Wong. “I just don’t understand what Hudson’s Bay is doing.”
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