Hudson's Bay revamps rewards program with app, personalized offers and quests

Hudson’s Bay hopes to capture customer interest with a revamped loyalty program that includes a new app and personalized offers.

The Toronto-based department store chain said Tuesday that the changes to its rewards offering are meant to refresh the program to better meet current shopping habits.

Shoppers start at the Hudson’s Bay Rewards level, which gives them one point for every dollar spent in stores or online at Hudson’s Bay and Zellers, as well as by using their Hudson’s Bay Mastercard. In addition to purchases, shoppers can earn points through personalized offers delivered through the app and based on individual preferences, shopping habits and"quests" completed by the user.There will also be bonus events where shoppers can earn double or extra points by shopping on certain days or redeeming fewer points for a higher discount.

In early August, Royal Bank of Canada expanded its Avion program to all Canadians regardless of where they bank, and to attract sign-ups, offered an exclusive batch of tickets to Taylor Swift's forthcoming concerts in Toronto to members.

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