Amanda Luttrell Garrigus asks Jenni Kayne, the designer cornering the market on oceanside living, how to warm up our decor in the dead of winter
California living has long been defined by extremes. It exists in multitudes. Endless sunny days, ubiquitous palm trees, and the laid back ethos of surf and skate culture have populated our collective consciousness arguably since the Beach Boys exported Cali culture to international audiences in the 1960s.
While it may be hard to reconcile these different subcultures into a single defining Cali aesthetic, there is a common thread. It’s the ease that comes with a life lived near sand and surf, where the sun is almost always shining and inhabitants co-exist with nature in a way that’s singular to this corner of the world.
Kayne calls her aesthetic “timeless, effortless, super laid back but also classic and polished. But there is always a sense of everything being organic. So, always looking to nature as inspiration.” She sees people looking to Califorinia for “this sort of brighter, easier, more laid back kind of energy that they want to bring into their lives.
In 2015, her Beverly Hills home was purchased for just shy of US$13-million by model Rosie Huntington-Whiteley, who arguably takes a page from the Jenni Kayne book through her own minimalist ethos, which she shares to great effect with her 17 million Instagram followers.
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