From Italian brand Smeg’s first experiential showroom in Singapore to the growing popularity of luxe gym equipment by Technogym, the demand for upscale home appliances and gear shows no sign of slowing down.
to their liking and find ways to furnish spaces based on their unique styles. Greater emphasis has since been placed on making homes comfortable and more conducive as part of our adaptation to the new normal,” said Layb, who notes that the hype around cooking and baking has positively boosted Smeg’s business.
Inspired by the brand’s showroom in Milan, the swanky light-filled showroom features lush greenery, travertine walls and a working kitchen where cooking demonstrations are held for VIP clients.Smeg is not the only high-end home appliance brand doubling down on its presence in Singapore. Swanky Italian fitness and wellness equipment brand Technogym has also recently launched a sleek showroom on Mohamed Sultan Road.
This shift in focus to creating an aesthetically pleasing home is certainly a key reason why luxury homeware businesses have largely seen a growth in demand over the past few years.“Homeowners are now more design savvy and are willing to spend more to makeover or renovate their bathroom and kitchens.
What is lesser known is that the brand also has larger appliances such as ovens, washing machines and refrigerators in contemporary designs and feature smart technology and user-friendly interfaces. Many of these appliances can be found in condominiums which typically come equipped with a range of household and kitchen appliances.
This, said Layb, is entirely achievable. An avid home cook, who like many others rediscovered his love for home cooking during the pandemic, he has been using the Omnichef oven at home.
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