Giant jackpots are no coincidence. Here's how an enormous jackpot sends people into a ticket-buying frenzy
since the October 2018 jackpot that doled out $1.54 billion to a very fortunate South Carolinian. Powerball saw its largest jackpot in history last year when a winner from California claimed $2.04 billion on November 8.
Giant jackpots are no coincidence. Lottery planners understand that to garner more interest—and therefore reap more profit—all it takes is an enormous jackpot to send people into a ticket-buying frenzy. Forty five states, plus Washington D.C. and the U.S. Virgin Islands, sell Mega Millions tickets and state governments take in about a third of jackpot sales, allocating the funds as they see fit.
In 2012, Powerball increased ticket prices from $1 to $2, with Mega Millions following suit in 2017. The games also decreased the number selection pool, for example, Mega Millions went from 1 – 70, as opposed to the former 1 – 75. With drawings every Tuesday and Friday from Atlanta, Georgia, the drawing frequency hasn’t gone up, but the turnaround time between winners has.
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