SINGAPORE, Aug 16 — In the past week, presidential hopeful Ng Kok Song had lunch with social media influencers such as Luke Chan and Jade Rasif, while fellow candidate Tharman...
SINGAPORE, Aug 16 — In the past week, presidential hopeful Ng Kok Song had lunch with social media influencers such as Luke Chan and Jade Rasif, while fellow candidate Tharman Shanmugaratnam learnt to dance from the viral mascot “Douyin Frog” that has been roaming around Singapore.
Three of the four —Tharman declined to respond to queries for this article — told TODAY that they view social media as a critical part of their campaigns, allowing them to quickly reach as wide an audience as possible and show voters who they are as individuals.
The former chief investment officer of Singapore’s sovereign wealth fund GIC added that his team studies the performance of his social media accounts and generates a report for him weekly. That gap has since been steadily filled, with Ng having put out videos to show his more personal side. This includes a recent video testimonial series, including one featuring Dr Carol Tan, who cared for his fiancee Sybil Lau’s late mother.
“Social media platforms also enable the team to translate who George Goh is, his life, his beliefs and his connection with people, authentically and directly to our audiences,” they said, adding that his social media posts aim to showcase “his roles as a father, a business leader, a philanthropist and a former Non-Resident Ambassador to Morocco”.
He added that social media is in fact “of top priority” in his bid, and he uses WhatsApp and Facebook as his main form of communication. For these platforms, he has an army of 200 supporters “who help to spread my campaign messages virally to their contacts”, he said. During the 2011 Presidential Election, the main platforms that the candidates used were blogs and Facebook. Instagram had only been launched in 2010 and was not that popular yet, noted Dr Natalie Pang, an associate professor at the National University of Singapore’s communications and new media department.
For example, TikTok users have lauded Goh’s attempts to take on trending challenges as “sporting”, while an Instagram user commented on a post of Tharman dancing: “Looks awkward but A+ for effort!”
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