How much do you think your favourite real estate or home improvement TV personality makes from a single social media post? realestate influencers marketing
Published:The real estate industry pays the bills not only with hefty commissions, but with social media as well.
New research reveals social media’s highest-earning TV real estate personalities — and the figures may inspire you to ramp up your on-camera skills and social media game. , examined the social media profiles of every TV personality from a real estate or home improvement show.
“Ranging from real estate agents, remodelers, investors, and interior designers, many popular TV show hosts have become celebrities in their own right and have been able to develop huge followings on social media,” says Chris Heller, Co-founder of Agent Advice. “Real estate has always been a hot topic. These findings highlight the success and popularity of real estate and home development TV shows, with many hosts able to live comfortably on income from social media alone.
The research revealed that Joanna Gaines is the highest-earning TV home improvement star on social media. With a celeb-worthy 13.7M followers, the designer and entrepreneur could earn an estimated $45,329 USD per sponsored post on Instagram. Gaines and her husband Chip have numerous sources of income, including their belovedseries, Magnolia Realty, Magnolia Network, Magnolia Homes, and numerous retail and restaurant businesses in their native Texas. Their collective net worth is a cool $50M.
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