Harris rarely talks about her racial identity or gender in ads or on the trail.
Democratic presidential nominee Vice President Kamala Harris raises her arms as she walks on stage during the Democratic National Convention, Aug. 19, 2024, in Chicago.When then-Sen. Barack Obama took the stage on Aug. 28, 2008, to accept the Democratic nomination for president, he did not mention the historic nature of his run.
She has spoken with pride about her Jamaican and Indian heritage, and when she ran for president in 2020, her campaign logo was modeled after that of Shirley Chisholm – the first Black woman to run for president – and when she addressed the DNC as vice presidential nominee, she paid tribute to the women of color in politics who came before her.
"I think there is a real kind of excitement about the possibility of what Kamala Harris' presidency represents," Rigueur told ABC News. "And I think it's also fair to say that it's not simply that she is a woman or that she is Black or that she is Indian that is driving this enthusiasm, but instead the sensibility that … she's refreshing; that she is new; that she is young, and that she's not more of the same.
In her stump speeches and campaign ads so far, Harris has touted her middle-class roots – much like Obama did in 2008 – in an effort to connect with voters and make the case that she knows what it's like to work hard, Brown said. "There is something novel about Kamala Harris, and it's something that she has chosen not to emphasize in her campaign," Rigueur said. "And I actually think that's a smart decision she's chosen not to emphasize it, and she doesn't need to emphasize it because it's so apparent – it is the elephant in the room.
"There's a large number of people I've been surveying – talking to, here – who really disdain these boxes, right? They don't want to, you know, identify as voting for a woman because they are a woman, and they want to talk about policy," Brown said., 38% of Americans say that having a woman serve as president would be a good thing for the country, far more than the 14% who see it as a bad thing. The rest, 47%, say it makes no difference.
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