Jo Dabney found hockey by accident and fell in love. Now, the Black Girl Hockey Club designer is using art to make the game a more welcoming place. SachdevaSonny has the story.
bigger. The piece caught fire online, shared widely among hockey fans searching for something to connect to as the sport underwent a period of reflection and reckoning in 2020, with hockey’s overall lack of diversity put under the microscope.In the years since, she’s created artwork for the National Hockey League’s Colorado Avalanche, for Black Girl Hockey Club, for the National Women’s Soccer League.
“I only really started doing art — when I was around five or six — because of my older brother. I thought he was the coolest person in the world,” she says. Back then, the point of creating was clear: it was a way to connect, it was a bridge between her and family. Embracing the idea, the club reached out to Dabney to create Black Rosie, and agreed to donate profits from the jerseys to Black Girl Hockey Club. So well-received was the eventual design, the Riveters wound up launching a full merch line featuring Black Rosie — stamping Dabney’s art on all manner of clothing items — before donning the sweater for a game in February 2022.
“I didn’t, and [still] don’t, want to lose the part of myself that is just a hardcore fan. I would give any and everything to go to a game and watch my team win,” she says. “When it started, it was more of picking the right jobs and working with the right people, more as a fan.” But a thought occurred to her: another beloved former Capital, Andre Burakovsky, had once suited up in an Otters sweater.
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