Not Charles & Keith, but Chfpibs & Kslth.
user Ken Poon recently shared a clip of a shop he spotted in the Mainland. He wrote: “Came across a familiar brand in China.”The interior of the shop, coupled with its rows of handbags and shoes on display were all very reminiscent of local fashion company,The one jarring difference between the two stores is the name. The shop Ken saw in China is named Chfpibs & Kslth.
Netizens were tickled by the name, with many expressing their confusion at the pronunciation of the shop’s name, which is basically random letters strung together.Some also said that their “saliva flew everywhere” as they tried to pronounce ‘Chfpibs & Kslth’.“It’s giving dyslexia,” and"Why is there only one vowel??" were other hilarious comments from confused Singaporeans.
According to a Chinese online shopping site, Chfpibs & Kslth is a “fashion brand that originated in Italy” and was created “specially for women in Asia”. The brand is also said to have gotten its name from its creators, Italian sisters named Chfpibs Ricci and Kslth Ricci. How they would introduce themselves to others, we don’t really know.“Anyhow make up two Italian sisters to try and give it some legitimacy,A review of the brand on Chinese site Baidu’s forum page dates back to 2019. “The Italian CK brand carries many styles, and uses artificial leather for some of its designs.
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