Decca Records U.S. senior vp of marketing and artist strategy, Joseph Oerke, is Billboard’s Executive of the Week.
about several of those strategies, which go beyond boosting individual artists and songs but also includes growing the genre’s footprint at streaming — which will be helped by Apple Music Classical, but also, that it launched last November to showcase DG and Decca’s roster of artists.
It is quite an exciting week for us. There is an amazing team here at Decca Records US and across the larger Verve Label Group, led by President/CEO. This is a tribute to each department. While we always study the charts, our focus remains on artist development and bringing classical music to the widest audience possible. Each track had its own journey to the chart including TikTok virality, the undeniable talent of the artist, the perfect alignment of music and function and so much more.
Deutsche Grammophon also launched its new streaming service, Stage+, in November. How has that service fared so far and what has it allowed you to do with the catalog? Several streaming services also have added additional data, such as performer, composer and conductor data. What else would you like to see added to better reflect the classical space?
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