How Black non-profits responded to 2020′s windfall

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How Black non-profits responded to 2020′s windfall
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The murder of George Floyd in 2020 set off a tumultuous summer of protests for Black rights that spread from the United States around the world and triggered a surge of donations to Black-led organizations in Canada

For much of the Black Health Alliance’s existence, annual donations to the Toronto-based charity had come at a modest and steady drip. From 2017 to 2019, they amounted to an average of $6,595 a year, a fraction of its equally modest six-figure revenue.

They weren’t the only ones who experienced a bump in attention and funding that summer. The Black Health Alliance and several other Black-focused non-profits and charities were included on blog, magazine and social-media lists: “What you can do to support Black Lives Matter,” “20 Canadian anti-racism organizations you can support” and “19 organizations supporting Black Canadians to donate to.” It proved rewarding.

The plunge was something Black organizations anticipated – and part of a pattern that experts in philanthropy and social psychology have seen play out before. They’ve found a correlation between mainstream news coverage and the trajectory of interest and donations in social movements of the past. Once the news cycle moved on, public interest in a cause petered out.

Last year, it spent $28,776 on its school-to-prison pipeline project and earlier this year earmarked $50,000 to hire a lawyer to provide free legal services to Black families navigating anti-Black racism in the school system. In 2021, BLM Canada, which is now a registered charity, purchased a property in downtown Toronto for $6.3-million to turn it into the Wildseed Centre for Art and Activism. It received $250,000 from the municipal government to complete upgrades on the facility.

In 2020, Mr. Bailey predicted the organization’s revenue would likely decline the following year. He didn’t want to create precarious situations for staff in which they were hired for five months and then out of a job.

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