With Amazon Prime Video (AMZN) offering an ad-supported version of its streaming service, its competitors' abilities to negotiate with advertisers have...
President of Global Advertising Rita FerroPrime Video's ad supported pay structure strategy, first launched back in January, is having a major impact on competitors negotiations.
And that's a pretty will decrease from the 39 to $45 it charged last summer to some advertisers and one of the reasons there is because Amazon is charging a similar amount. What's the right partner to do that with and I think that's where the combination of creativity and technology really needs to really deliver on the outcomes.And so you know, to me, the big the big share is still YouTube, right?I think we we have done an extraordinary job because we have scale and we have premium storytelling and brands that everyone recognises.A lot of those big tech names that we talk about it's impacting some of those more traditional players there.
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