\u0027Lightning just struck me,\u0027 Richard Galanti jokes when asked about the revered readymade hotdogs
“We really don’t look at it that way,” Galanti added, noting that the travel and gas side of the business allowed it to be “more aggressive in other areas.”Article content
In May, when inflation was speeding up, another Costco executive declared that the price of the hotdog combo would remain the same. At the time, the ‘dogs should’ve cost around US$4.11, according to Marketwatch. However, the $1.50 price tag has become a part of the brand’s character and history. “I came to once and I said, ‘Jim, we can’t sell this hot dog for a buck fifty. We are losing our rear ends.’ And he said, ‘If you raise the effing hot dog, I will kill you. Figure it out,'” Jelinek said.Article content
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