What makes the Montreal-born Fichman the producer that directors are so desperate to work with? The answer lies in the name of her company, Intuitive Pictures
Ina Fichman poses for a portrait at the 95th Academy Awards Nominees Luncheon, in Beverly Hills, Calif., on Feb. 13, 2023.Want to hear a wild, true story? There’s this couple, Alan and Adrianne, who are so in love with their love for one another, they build an elaborate, kitsch-filled castle in Savanna, Ill., and after she dies he misses her so much he hires actors to stage musical re-enactments of their relationship.
“My superpower is being able to see a director’s vision – both the fascinating story they’ve found, and what they want to do with it – and stick to it,” Fichman said this week on a video call outside her veterinarian’s office in Los Angeles, where she lives part of every year. It doesn’t hurt that after producing documentaries for nearly 30 years, Fichman can immediately envision a film’s marketing campaign, including which financers and funding agencies in her stuffed Rolodex she should pitch to. “I understand why audiences and buyers would be interested in this story at this time,” she says. “I have a good nose for what the market wants.”
Although she never went to film school, Fichman was always into storytelling. In the early 1980s, as a journalism student at Carlton, she produced radio documentaries. She landed a job at CBC TV in Happy Valley-Goose Bay, N.L., reporting in small communities via helicopter and prop plane. She returned to Montreal and CBC radio for a few years; then moved into producing: kids’ television, independent films.
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