Moviegoing audiences chose the horror movie over the romantic comedy to kick off the month of October. Paramount’s “ Smile ” topped the North American charts with $22 million in ticket sales, according to studio estimates Sunday, leaving Billy Eichner's rom-com “Bros” in the dust.
Universal’s “ Bros ” launched with an estimated $4.8 million to take fourth place behind “Don’t Worry Darling" and “The Woman King" . But opening weekends likely aren’t the final word on either “Bros” or “Smile.
It’s also hard to compete with a new horror movie in October. “Smile,” written and directed by Parker Finn in his directorial debut, stars Sosie Bacon as a therapist haunted by smiling faces after a traumatic event. “'Smile' just shows once again that the horror genre should be put on a pedestal by theater owners,” said Paul Dergarabedian, the senior media analyst for Comscore.
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